Sr. Industry Marketer, Agency, Ads Marketing Job at Amazon Advertising LLC, New York, NY

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  • Amazon Advertising LLC
  • New York, NY

Job Description

DESCRIPTION

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.

We are seeking a brand marketer to develop narratives and go-to-market strategies as part of the global advertising brand marketing team. In this role, you will be responsible for developing Agency persona narratives (e.g., Global CEO, CIO, and Strategy teams), leading our Agency sizzle video program, and producing other marketing deliverables to support the Global Accounts and Agency teams at Amazon. To do this, you will dive deep into understanding Amazon customer segments and business needs, the shopping and advertising environment on Amazon, and marketplace dynamics. You will combine strong analytical acumen with creativity, and have the opportunity to test and scale new solutions and marketing channels.

This is a highly cross-functional, high visibility role that requires you to align with sales stakeholders and advertiser objectives, which constantly adjust based on market conditions and feedback from customers. As an owner, you will not only define the marketing message for program, but you will also need to be strong in execution of the development of sales collateral and marketing channel content, including pitch decks, blog posts, videos, events, and web page content. And, you will hold a consistently high bar for both customer-facing and internal materials.

Your responsibilities will include:
• Creating compelling sales and marketing collateral to drive engagement for Big 6 Agency and Global Accounts customers
• Develop a customer workshop series to assist Agencies in better understanding the Amazon Ads canvas in order to fund incremental revenue across multiple locales
• Lead our video program for our Big 6 customers to support Global Joint Business Plans
• Guiding the prioritization, development, and implementation of case studies and research to communicate the benefits of Amazon’s advertising opportunities
• Driving engagement globally using existing owned marketing channels and piloting new channels
• Working cross-functionally with Marketing and Training teams, Sales, Analytics and Insights, Product, Retail, Legal, and PR to deliver content and channel initiatives
• Serving as an internal advocate for customer needs; ensuring broad awareness of, and empathy for, customer pain points

BASIC QUALIFICATIONS

- Bachelor's degree
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership

Job Tags

Full time, Internship, Flexible hours,

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