Job Description

Please submit resume, letter of interest and salary requirements to HR@mfastpete.org with Marketing & Communications Manager in the subject line.

The Museum of Fine Arts, St. Petersburg (MFA) is seeking a full-time Marketing & Communications Manager adept in both traditional and digital strategies. This role encompasses internal and external communications, public relations, advertising, creative design, website management, email marketing, and editorial oversight.

Reporting to the Chief Strategy Officer, the Marketing & Communications Manager will spearhead daily marketing efforts to drive revenue, enhance attendance, and elevate the MFA brand. Collaborating closely with departmental teams, key stakeholders, and external partners, this position will craft and execute comprehensive marketing plans aligned with the museum's mission and vision.

Key responsibilities include developing impactful communications strategies to engage members, donors, partners, residents, and tourists. Content creation will focus on art, artists, exhibitions, programming, and other museum offerings. Success metrics include achieving financial targets, increasing attendance, expanding membership, fostering community involvement, and heightening the MFA's visibility.

The Marketing & Communications Manager will strategize membership initiatives, including acquisition, retention, and messaging. Close coordination with the Advancement team on donor and membership campaigns is essential. Candidates must possess strong written and verbal communication skills, strategic thinking ability, and a knack for connecting institutional goals with marketing outcomes. Experience in crisis communication, media relations, and digital platforms is crucial. A passion for museums or cultural organizations is preferred, alongside a talent for translating complex concepts into compelling narratives for diverse audiences.

PRIMARY RESPONSIBILITIES & DUTIES

Marketing & Communications Strategy

• Collaborate with the Chief Strategy Officer to develop, implement, and manage comprehensive omni-channel marketing strategies across paid, earned, and owned platforms to achieve strategic objectives.

• Assist in the design of communications plans for exhibitions and programming that align with the museum’s mission.

• Ensure timely and cost-effective delivery of marketing campaigns; produce insightful KPI reports for stakeholders.

• Identify and understand diverse audience personas; tailor messaging and outreach strategies accordingly.

• Identify specific subcultures and fundraising sources within the art museum audience for targeted engagement.

• Identify niche segments for special exhibitions, educational programs, and events; craft customized outreach plans to meet objectives.

Traditional & Digital Marketing

• Utilize offline and online media channels for audience outreach, including print, TV, digital, radio, social media, email, out-of-home, and website marketing.

• Partner with the Chief Strategy Officer to plan and execute all traditional and digital marketing efforts; manage advertising schedules and adhere to established budgets; explore new opportunities and maintain relationships with outlets.

• Oversee organic and paid social media strategies and manage editorial calendars for all platforms.

• Manage and maintain Google Ad Grant, creating actionable search ads through the Google platform.

• Create and manage email communications, including newsletters, announcements, appeals, invitations, membership renewals, and general information.

• Lead efforts in managing, updating, and troubleshooting the current website; spearhead new website design and development project management.

• Stay abreast of marketing trends, best practices, regulations, and emerging technologies.

Membership Marketing

• Collaborate with membership team on member communications initiatives, marketing campaigns, and promotions, including exclusives, renewals, and outreach.

• Contribute strategies for acquiring new members and retaining existing members using both traditional and digital marketing approaches. Graphic Design & Marketing Asset Creation

• Design and produce in-house marketing and communication assets such as flyers, signage, labels, brochures, invitations, and more.

Content Creation

• Develop compelling content for various channels including print collateral, publications, email, website, and social media.

• Cultivate community interest in the MFA through impactful messaging in traditional and digital formats.

• Conduct meticulous copyediting to maintain brand consistency across internal documents, marketing materials, and exhibition content.

• Collaborate with departmental teams to create engaging content that attracts visitors, members, and community support.

Public Relations

• Assist the Chief Strategy Officer in creating communications campaigns to enhance awareness, attendance, and membership growth, positioning the museum as a premier arts destination in the Tampa Bay area.

• Cultivate positive relationships with local, regional, and national media for consistent editorial coverage.

• Provide regular analytics and KPI reports to evaluate and refine communication strategies.

Best Practices, Collaboration & Additional Responsibilities

• Maintain proficiency in American Alliance of Museums (AAM) standards and museum best practices.

• Participate in staff and departmental meetings.

• Fulfill additional duties as required.

EDUCATION & EXPERIENCE

• Bachelor’s degree or higher.

• 5 – 7 years of progressively responsible experience in communications, marketing, and public relations, or equivalent combination of education, training, and experience.

• Preferred experience working in an art museum or a strong background and interest in the arts and humanities is preferred.

SKILLS & ABILITIES

• Proficient in writing and copyediting tailored messaging for diverse audience segments.

• Established relationships with media outlets and proven success in securing editorial placements.

• Expertise in navigating communication challenges at local, regional, national, and international levels.

• Skilled in developing media plans and producing marketing and advertising materials that align with strategic goals.

• Strong project management skills with a focus on time and budget management, coupled with analytical abilities.

• Exceptional verbal and written communication skills, adept at conveying strategic messages.

• Strategic thinker capable of aligning PR efforts with broader organizational objectives.

• Versatility across diverse subject areas and media formats, with a focus on impactful storytelling.

• Experience in crisis communication, ensuring effective response and reputation management.

• Proficiency in email marketing platforms and strategies for engagement and retention.

• Website design, development, and management expertise, including proficiency in WordPress, HTML, and CSS.

• Proficiency in online advertising and media buying/placement, including management of Google Ads.

• Professional social media management and content creation skills to enhance engagement and visibility.

• Continued passion for enhancing accessibility to art and culture.

• Familiarity with current marketing, advertising, and communication trends.

• Detail-oriented team player with a commitment to confidentiality and exemplary customer service.

• Experience in non-profit environments, adaptable with a strong understanding of donor relations.

• Strong adherence to deadlines, adept at multitasking, and knowledgeable about protocol.

• Demonstrated ability to maintain balanced judgment, prioritize effectively, and maintain composure under pressure.

• Self-motivated and goal-driven, skilled in collaborative work and open to constructive feedback.

• Proficiency in CRM systems and adept at constituent record management.

• Mastery of Microsoft Office suite for efficient document and data management.

See full job description at mfastpete.org

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