Job Description

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.

Qualifications

• Extensive digital experience required.
• Solid understand of StoryBrand framework
• Solid grasp of grammar and spelling—and the understanding that rule-breaking is necessary sometimes for effect.
• Minimum 5 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
• Minimum 5 Years of digital experience including website builds.
• Ability to interview stakeholders and plan website content, site maps.
• Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services.
• Strong passion for and knowledge of digital marketing disciplines.
• Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands.
• Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients.
• Approaches work with a sense of eagerness, “take ownership” attitude.
• Capacity to work independently, works well under tight deadlines.
• Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
• Ability to take initiative and be proactive with workload.
• Ability to take, give, and discuss constructive criticism.
• Ethical and trustworthy.

Essential Job Functions

• Serve as internal and external communications creator while maintaining company and/or client tone and mission.
• Conceptualize projects upfront.
• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
• Serve as internal and external communications creator while maintaining company and/or client tone and mission.
• Write clean, concise, and well-polished copy for advertising campaigns.
• Create and optimize website content considering SEO and Google Analytics.
• Edit existing content, copy-edit client supplied content prior to publishing.
• Build and maintain internal and client editorial calendars and written guidelines.
• Stay up to date with the latest industry trends and customer challenges.
• Maintain brand standards for multiple client brands.
• Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
• Frequently test new content formats and distribution channels, including formal A/B testing.

Internal Job Functions

• Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
• Company advertising and marketing.
• Maintain brand standards for internal brands.
• Generate ideas to increase customer engagement.
• Ensure a strong web presence on various channels.
• Monitor and grow the company's social media and organic traffic.
• Daily meetings at 9 am.
• Marketing, Advertising, Creative, and Digital best practices team training.
• Learn and support our proprietary products.
• Create and maintain best practices and procedural documentation for the team.
• Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

Bonus Experience

• Experience with Scrum or other agile project management methodologies.
• Experience with Drupal CMS.
• SEO keyword research.
• An eye for design, whether on professional tools like Illustrator, InDesign, and Photoshop or on simple, free tools like Canva.
• Professional services sales experience.
• Experience with marketing automation software.
• Experience with public relations, media buying or pitching, and press kits.
• Email drip and automated campaigns.

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